EBUS - Marketing Differences - Office Depot & eBay, Inc.

IntroductionThe emergence of eBusiness has had a massive impact on the mien in which business is conducted. The internet offers a distribution send for sellers to market their products or services to perspective buyers anywhere at anytime in which the target market may have been good smaller. Internet merchandise is defined as ?the practice of victimisation all facets of internet advertising to generate a reception from your audience. It ties together both the creative and technical aspects of the internet, including design, development, advertising and marketing.? (Wikimedia Foundation, Inc., 2007). devil companies internet marketing techniques will be reviewed, voiceDepot.com and eBay.com, identifying their difference and their similarities.

dapple Depot?Office Depot, Inc. is a global supplier of place products and services.? (OfficeDepot.com, 2007). The company offers 4 ways to shop: (1) Online at OfficeDepot.com, (2) By contacting an 800 number, (3) Faxing an order into a designate 800 number and lastly (4) divers(a) retail locations. The company?s emphasis is through OfficeDepot.com, which is an online rendition of their paper catalog, the company supports numerous websites accommodating a commodious array of countries, enabling sales through out the world. Office Depot, Inc. corporate sanctions ar located in Delray Beach, Florida and in 2006 generated $15 billion in sales to business, as well as to consumers.

Office Depot, Inc.



has utilized a variety of internet marketing techniques that have worked well for the company?s growth in eBusiness. Search engine results have been the most beneficial to the company, ensuring ikon as a top sponsored site based on specified search criteria that is inputted by the user, if the a user searches for ?office supplies? on Google.com OfficeDepot.com is returned as the first link on the summon in a highlighted section for sponsors in which the users eyes are immediately drawn to.

Office Depot, Inc.

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