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Titan Industries throttle has announced the aviate launch of Titan midpoint+, the come withs foray into the ethical drug eyewear business. The prescription eyewear foray represents Titans third major line of consumer business after watches and jewellery. Mr. Noel Tata launched the first Titan philia+ store in Bangalore on April 4, 2007 at Safina Plaza.
Titan Eye+ lead be piloted in Bangalore and Nagpur in the initial phase and will be subsequently rolled out nationally in the next fiscal. During the pilot phase the company plans to open five Titan Eye+ stores in Bangalore and one in Nagpur.
The current Indian prescription eyewear market is sizeable with nearly 30% of the population requiring survey correction. However, this immense market is characterised by a few native optical brands operating in the mid to premium piece and several other unorganized players who offer low character reference products at throwaway prices. As such the category offers a huge potential for a brand that offers trust, style and agreeable quality to consumers.
Speaking on the latest venture, Mr.
Bhaskar Bhat, Managing Director, Titan Industries peculiar(a) said, Titan Eye+ stores will offer the widest and most stylish optical range currently available in the country. It will be strongly underpinned with trust and loyalty building measures aimed at establishing Titan Eye+ as the market leader.
The Titan Eye+ chain of optical stores will re-define the industry and straddle the market place with exacting quality standards, unparalleled in Indias prescription eyewear industry. Benchmarked against the best in the world, Titan Eye+ will annunciate standardisation and new practices in the highly fragmented and unvarying Indian optical retail segment.If you want to get a full essay, order it on our website: Ordercustompaper.com
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