Research Report: Differences Between China and America in Business Communication

ANALYSING THE ROLE OF INTERNAL & EXTERNAL ENVIRONMENT, SOCIAL RESPONSIBILITY AND managerial ETHICS IN PARMALAT & AWB By John Geevarghese (ID 21639689) INTRODUCTION : finish of this assignment is to carefully understand the crucial role of inseparable / External Environment, Social responsibility and Managerial ethics in the turn and fall of well known organisations like Parmalat, AWB and others. The further way to understand the active roles of these factors will be by apprehensiveness it through different perspectives so that an integral understanding can be developed. Enron, WorldCom, Parmalat and now AWB have strengthened familiar support for legislation that demands corporate transparency and ethics. Requirement for a corporate culture that aligns with the values of all stakeholder, employees, customers, society and shareholders is one(a) of the key factors, which are pressed in this assignment. We start with the cosmos of Parmalat and AWB and then follow their history up to the scandal. We will also try to understand the Internal/ External Environments that led to the rise and fall, Managerial ethics of Parmalat/ AWB and Social responsibility of the Organisation.

Overview of Parmalat Calisto Tanzis career initially began in his Fathers Prosciutto Ham Exporting Company. After this they shifted the focus of the concern into Dairy products in 1950s. He got Parmalat listed in the Milan stock veer in 1990, but 52% of the shares were with the family of Tanzi. The Parmalat Group established by 1990 had its own production bases in 31 Countries and drew on 62 companies, 149 factories and more than 38,000 employees. The main business of the company was draw (57% of sales), fresh foods (23% of sales), Baked goods (12%) and Vegetable products (7.6%) (Gumbel et al, 2004).Its insolvency in 2003 eclipsed the Enron and WorldCom cases because Parmalat executives allegedly created fallacious bank records that drove the company to its demise. Kaufman,...

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