International Marketing

International selling1 ) Nature and Extent to Which Marks and Spencer s Activities are InternationalMarks and Spencer is a selling organization which deals in clothing foods and home regaining and decor products . The corporation is one of the main components of the UK retail doggedness and has trading operations around 30 countries with headquarter based in cracking of the United Kingdom . The main focus and the target auditory modality for the retailer is the UK securities industry place . The flagship store for the retail giant is located in capital of the United Kingdom intimately the Marble Arch . Marks and Spencer operates franchises as hale as flagship stores which 450 in number in the United Kingdome . still the juvenile trend for Marks and Spencer has been that the company has either franchised its transnat ional operations or closed its transnational operation in the spheric grocery store The company recorded r counterbalanceues of ?7 ,797 .7 one thousand million during the pecuniary year ended March 2006 , an increase of 4 .1 over 2005 . The net profit was ?523 .1 million in monetary year 2006 , a decrease of 10 .8 from 2005 (Datamonitor , `Company OverviewMarks and Spencer has been competent to be a prominent retailer in the UK grocery store due to its foodstuffing and differentiating strategies . This position has been further aided by the firm establishment of the M S brand as a prominent feature in the UK retail land . The company excessively boast an improved profitability in 2006 . The company also has been acquiring new businesses like ` bare(a) foods to gallop on the products and services being provided by the company2 3 ) The environmental Factors Influencing International Marketing and Their Effects on the Marketing Mixa ) PLEST AnalysisPolitical : The poli cy-making milieu has a major effect on the ! global operations of a business . This milieu concerns with both the political environment of where the HQ is located and the political environment of the special(prenominal) supranational organization .

The political environment where the HQ is located determines the boilers suit political and efficacious issues the company has to accommodate to . In the outside(a) market , the political influence determines the winner of the company in terms of its reputation in the market . If political hesitation exists in the outside(a) market consequently the planning and scheme formation for the company can also ge t adversely effectedLegal : The legal environment is very overmuch determined by the political environment . The legal environment basically involves the legal issues and the rules the company has to face and abide by in the international market . These rules could be concerned with the account statement operation the formation of year end final accounts or even the kind of customer service acceptable in the market . E .g . in Muslim countries the trade of intoxicant is forbidden and this factor has effected M S retail operations in the Middle EastEconomic : The economic factors affecting the company in the international market more coincide with the fiscal factors . The constitution and period pecuniary reporting gets affected by the financial year and year end rules in the specific international market location The...If you want to get a rise essay, order it on our website: OrderCustomPaper.com

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