International Marketing

International selling1 ) Nature and Extent to Which Marks and Spencer s Activities are InternationalMarks and Spencer is a selling organization which deals in clothing foods and home way out and decor products . The corporation is one of the main components of the UK retail application and has trading operations around 30 countries with headquarter based in working capital of the United Kingdom . The main focus and the target reference for the retailer is the UK securities industry place . The flagship store for the retail fiend is located in capital of the United Kingdom go about the Marble Arch . Marks and Spencer operates franchises as hale as flagship stores which 450 in number in the United Kingdome . still the new-made trend for Marks and Spencer has been that the company has either franchised its transnational operations or closed its worldwide operation in the spheric grocery store The company recorded r change surfaceues of ?7 ,797 .7 billion during the pecuniary year ended March 2006 , an increase of 4 .1 over 2005 . The net profit was ?523 .1 million in pecuniary year 2006 , a decrease of 10 .8 from 2005 (Datamonitor , `Company OverviewMarks and Spencer has been fitted to be a prominent retailer in the UK trade due to its food marketing and differentiating strategies . This position has been further aided by the firm establishment of the M S brand as a prominent feature in the UK retail line . The company excessively boast an improved profitability in 2006 . The company also has been acquiring new businesses like ` bare(a) foods to fatten on the products and services being provided by the company2 3 ) The environmental Factors Influencing International Marketing and Their Effects on the Marketing Mixa ) PLEST AnalysisPolitical : The policy-making milieu has a major effect on the world(prenominal) operations ! of a business . This milieu concerns with both the semipolitical environment of where the HQ is located and the political environment of the special(prenominal) external organization .

The political environment where the HQ is located determines the overall political and statutory issues the company has to accommodate to . In the world-wide market , the political influence determines the winner of the company in terms of its reputation in the market . If political suspense exists in the world(prenominal) market consequently the planning and strategy formation for the company can also get adversely effected Legal : The legal environment is very overmuch determined by the political environment . The legal environment basically involves the legal issues and the rules the company has to face and abide by in the international market . These rules could be concerned with the account statement agency the formation of year end final accounts or even the kind of customer service acceptable in the market . E .g . in Muslim countries the trade of intoxicant is interdict and this factor has effected M S retail operations in the Middle EastEconomic : The economic factors affecting the company in the international market more coincide with the fiscal factors . The reputation and period monetary reporting gets affected by the financial year and year end rules in the specific international market location The...If you want to get a profuse essay, order it on our website: OrderCustomPaper.com

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