SWOT : 1)Operation : ¡¤         McDonald¡¯s has 29000 restaurants in 121 countries across the world. Every day much than 2.5 million people in this country visit McDonalds.(strength) ¡¤         The global starting salary of McDonald¡¯s for the labour in roughly countries is just above the minimum wage. (strength) ¡¤         McDonalds suppliers follow the ¡°quality, value and cleanliness¡± scheme set by the Company. Great emphasis is placed on traceability systems for all growth ingredients to enable controls to be exercised over all link in the supply chain.(strength) 2) Human Resources : ¡¤         Most of the employees of McDonald¡¯s are between 17-21 and they are not highly enlightened and do not have much experience most the unfaltering food industry. (weakness) ¡¤         Other benefits that hourly paid employees nonplus are: free meal allowance, paid holiday, free look assurance, etc. (strength) ¡¤         McDonalds Diversity policy: Avoiding unlawful discrimination, harassment and bullying. Everyones assent is valued and everyone is regarded as equal in status and essential always be treated with respect. (strength) 3)Marketing : ¡¤         The Big Mac is McDonald¡¯s flagship product. Other main brands are: Chicken McNuggets, McMuffin, McChicken sandwich, McDonalds Filet-o-fish, McDonalds Vegetable meretricious and McFlurry.
(strength) ¡¤         McDonald¡¯s has been providing united products and serv nuts to its customers over the half ex ¡¤         Customers feel boring and decided to switch to other fast food In order to retain its customers, McDonald¡¯s has carried turn out innovations recently in Hong Kong to offer diversified products and customer orient service.
¡¤         For example, other than hamburger and French fries, it provides fried chicken, pizza, soup, spaghetti, special ice cream and sandwiches.
¡¤         Last October, McDonald¡¯s demod a new product campaign called the ¡°New Taste¡±. McDonald¡¯s continuously introduce four new tailor-made food items each calendar month so as to give its customers ¡°fresh feeling¡±. around examples were the ¡°Shake Shake Fries¡±, Curry Potato Pie and exit Bean Sunday. These new food...
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