Analysis of Pepsi-cola Co.

Introduction of Pepsi-Cola

PepsiCo, Inc. is receivedly one of the most successful consumer products company in the world with yearly revenues exceeding $30 billion and has more than than 480,000 employees. PepsiCo, Inc. began as a successor to a company unified in 1931, cognize as Loft Inc. Once known as Pepsi-Cola, the company expanded its business and adopted its current name, PepsiCo, after a merger with Frito-Lay in 1965. This merger dramatically increased PepsiCos market potential and set the foundation for the companys enormous growth.

Today, Pepsi-Cola caller-out is a major division of PepsiCos corporate structure. Pepsi-Cola Company now produces and markets a wide range of beverages to retail, restaurants and food run in more than 191 countries and territories around the world and brings in annual revenue of $10 billion. There are 200 plants in the US and Canada, as well as, 530 plants throughout the rest of the world, that produces Pepsi-Colas beverages.

Since the insane asylum of Pepsi-Cola in 1898, Pepsi-Cola Company has introduced 13 beverages that wear the Pepsi-Cola trademark. Five of Pepsi-Colas dirt names: Pepsi, Diet Pepsi, Mountain Dew, 7 UP, and Mirinda, each brings in annual revenue in consumer sales of $1 billion. In 1992, a partnership between Thomas J. Lipton and Pepsi was formed.



This partnership produces, markets, and distributes Lipton Brew, Lipton mobile and Lipton Fountain Ice-Tea. And in 1993, Pepsi Max a low kilocalorie cola was created and introduced only for the international markets. Pepsi Max is now produced in over 40 countries and is the third largest-selling cola brand away the US.

PepsiCo is continuing to expand and introduce new alternative beverages in the market. There are four alternative beverages that are soon being tested in our market today. Mazagran, a icy sparkling coffee based beverage, Aquafina, a bottled water, and a...

If you want to outsmart a full essay, order it on our website: Ordercustompaper.com



If you want to get a full essay, wisit our page: write my paper