Giordano

GIORDANO We are committed to provide our customers with value-for-money merchandise, professionalcustomer service, and a comfortable moderate experience at convenient locations. Giordano s Corporate commission Giordano is a retailer of casual clothes in eastern United States Asia, southeastern United States Asia, and the Middle East. In1999, it operated outlets in China, Dubai, Hong Kong, Macao, Philippines, Saudi Arabia,Singapore, southward Korea, and Taiwan. Giordanos sales grew from HK$712 one million million million in 1989 toHK$3,092 million in 1999 (see Exhibit 1). This case scan describes the favor factors thatallowed Giordano to grow rapidly in some Asian countries. It looks at three imminent issues thatGiordano faced in maintaining its success in existing markets and in its plan to enter in the buffer store marketsin Asia and beyond. The first concerns Giordanos placement. In what ways, if at all, shouldGiordano variety its current placement? The second concerns the critical factors that havecontributed to Giordanos success. Would these factors remain critical over the plan of attack years?Finally, as Giordano seeks to enter new markets, the third issue, whether its war-ridden strengthscan be transferred to other markets, needs to be examined.Giordano was founded by prise Lai in 1980.

To give his venture a more coach image, Lai picked an Italian name for his retail chain. In 1981, Giordano started in Hong Kong change casualclothes manufactured predominantly for the United States market by a Hong Kong-basedmanufacturer, the Comitex Group. Initially, it focus ed on wholesale trade of high-marginmerchand! ise under the Giordano brace in Hong Kong. In 1983, it scaled back on its wholesaleoperation and started to mount up its own retail shops in Hong Kong. It also began to puff up itsmarket by distributing Giordano merchandise in Taiwan through a joint venture. In 1985, itopened its first retail outlet in Singapore.However, in 1987, sales were low and the business became unprofitable. Lai realized that the priey retail...If you inflict for to get a full essay, order it on our website: OrderCustomPaper.com

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