Situation Analysis

This assignment requires the distinguishd information from the Situation compend.
The Situation psycho summary has five areas: Perceptual lay out, Demand Analysis, Capacity Analysis, Margin Analysis and Consumer Report. You bathroom divide the areas any way you wish. Choose an analysis that interests you, or if you prefer, assign the tasks based on each aggroup members functional area:
* The R& angstrom;D Department depose complete the Perceptual Map ( modern and revised products will non sell if they are not inside a part circle)
* The Marketing Department tail calculate the Demand Analysis (understanding current and future rent levels is crucial for accurate sales forecasting)
* The Production Department can do the Capacity Analysis (understanding the costs associated with purchasing new Capacity and Automation is extremely important)
* The Finance Department can look at the Margin Analysis (cash from operations is factored into the equalizer sheet)
* The R&D and Marketing Departments can complete the Consumer Report (poorly perceived products can be revised, priced more aggressively or promoted more heavily)
Overall, the Situation Analysis will split you an idea of where the market currently stands and where it will go.
Answer the pursual questions:
1.



On the Perceptual Map, both ingredients drift to the lower right. Which segment drifts at the fastest rate? Which drifts at the slowest?
2. for each one Segments deification Spot shows the buyers preferred coordinates within the circle. wherefore is the High Tech Ideal Spot to the lower right of the segment plaza? Why is the Low Tech Ideal Spot at the center of the Low Tech segment circle?
3. Using the segment growth rates, calculate industry demand for low-tech and hi-tech segments for each year (1 through 8).
4. Using customer check into scores, estimate the expected market share (% of industry demand) for Andrews in Year 1.
5. Under what conditions will this estimated market share study into actual market...If you want to get a full essay, align it on our website: Ordercustompaper.com



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