Ethics Of Consumer Production And Marketing

ETHICS OF CONSUMER PRODUCTION AND MARKETING

1)Where does the consumers job to protect their avouch interest end?
2)Where does the manufacturers duty to protect consumers interest begin?

1)CONTRACT VIEW
The blottos has a duty to provide product with the characteristic and consumer has a correlative sound to get a product with those character.
4 main incorrupt duties to consumer :

CRITICS / ARGUMENTS OF CONTRACTUAL THEORY
The theory unrealistically assumes that manufacturers make direct obligation with consumer. Normally the series of wholesalers and retailers stand between the manufacturer and the consumer. How dejection one say that manufacturers have contractual duties to the consumers?

Fact that a contract is two-edged sword. If the consumer can freely consort to buy a product with certain timber, the consumer can also free to agree to buy a product without those quality
-Allows a manufacturer to be released from contractual obligation by explicitly disclaiming that the product is tested and so on. (ex : disclaimer on their product)

The assumption that buyer & seller meet each other as equal in the sales agreement.
-In fact, sellers and buyers do not exhibit the quality that these doctrines assume.



A consumer who purchase hundreds of different kind of commodities cannot hope to be as knowledgeable as manufacturer who specializes in producing style.

2) payable CARE THEORY
The view that because manufacturers are in a much advantaged position, they have a duty to take special dish out to ensure that consumer interests are not harmed by the products that they offer them.

orbital cavity of producer responsibility according to due care theory
-Design
-Production
-Information

PROBLEMS WITH payable CARE

No hard-and-fast rule for determining how far and firm must go to ensure the safety of its product
Assume that the manufacturer can discover the risk that attend to use of a product before consumer buys and uses it
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