Swot

SWOT analysis of Cadburys Strength Cadbury is a company, which is reputed internationally as the topmost coffee bean provider in the world. The notice is well know to populate & they can easily identify it from others. Cadbury the world leading in coffee tree, is a well-known force in commercialise and distribution. Users have a positive perception about the qualities of the brand. Cadbury main strength is Dairy milk. Dairy milk is the most consumed chocolate in India. By using popular models like Cyrus Brocha, Preety Zinta and others Cadburys has managed to stage a young and sporty image, which has resulted in converting buyers of other brands to flex its staunch loyalists. Cadbury has well adjusted itself to Indian custom. It has properly repositioned itself in India whenever required i.e. from children to adults, to unsexherness bar to energizing bar for young ones etc. Weaknesses in that location is lack of penetration in the rural market where people t shutting to dismiss it as a elevated end product. It is mainly found in urban and semi-urban areas. 2. It has been relatively high priced brand, which is turning the price conscious customer away. 3. People stave off having their chocolate thinking about the egg ingredients.

Opportunities The chocolate market has seen one of the greatest increases in the recent times (almost @ 30%) There is a lot of potential for growth and a huge population who do not eat chocolates thus far today that can be converted as spic-and-span users. Threat There exists no brand loyalty in the chocolate market and consumers frequently shift their brands. New brands are access and existing brands are introducing new variants to add up to an already overcrowded market. As per as the Cadbury India is concern the SWOT analysis is as follow: Strength: Cadbury Schweppes plc is a very profitable organization, generated tax of more than £6,508 billion (2005). It is a global chocolate brand built upon a reputation for fine products and services. ... If you want to get a full essay, order it on our website: Ordercustompaper.com

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