Swot Analysis for Air China

The current issue and full text archive of this daybook is available at www.emeraldinsight.com/1463-5771.htm BIJ 13,1/2 SWOT analysis for zephyr china performance and its experience with quality A.M. Ahmed The European Centre for Total bore Management, University of Bradford shoal of Management, Bradford, UK 160 M. Zairi e-TQM College, Dubai, UAE, and K.S. Almarri The European Centre for Total Quality Management, University of Bradford School of Management, Bradford, UK Abstract Purpose To report on the lessons learned during the implementation of TQM principles in Air mainland China as a response to the hammy changes in both international and domestic markets. Design/ methodology/approach This research work is based on analysing thirdhand case studies in the airline industry to station surmount practice and critical success factors of total quality heed implementation. The use of SWOT analysis was selected in the case of Air China. Findings Air China is the largest air carrier in China in terms of traf?c volume and company assets. It let most updated ?eet and competent repairs and maintenances expertise.

It owns good reputation in both international and domestic market, quality service and keeps the number of trustworthy frequent ?yers rapidly increasing. Distracted by domestic operations in term of resources, organizational concentrations and management time, the international caper get to be mediocre. China airline industry is exploitation faster than GDP increase, and the trend will continue in next ?ve years. Air China faces imminent aggressive argument from world leading airlines and price wars triggered by domestic player, when cultivated Aviation Administration of China has to deregulate under compulsion of WTO agreements. Originality/value This paper is a case study insurance coverage of the strengths, weaknesses, opportunities and threat analysis technique. The paper provides empirical data to identify those factors that play key role in... If you want to get a full essay, order it on our website: Ordercustompaper.com

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