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A.Case Abstract Avon Products, Inc., in 2003, is the worlds largest direct seller of steady and beauty-related professionalducts with $6.2 billion in annual revenues. From incorporate offices in smart York City, Avon markets its product government notes to women in 143 countries through 3.9 million independent gross sales representatives. Avon product lines include such recognizable brand mention as Avon Color, Skin-So-Soft, Advance Techniques Hair Care, beComing, and Avon Wellness. Avon in addition markets an extensive line of fashion jewelry and apparel. Some industry analysts in the eighties and 1990s had questioned the viability of the system of direct selling because of the number of fond changes that were occurring in the marketplace. Fewer women were at home for door-to-door salespeople to call on and fewer women wanted to make money in their spare time selling cosmetics to their neighbors. However, research revealed to management that Avons corporate problems involved image and market access. Students are asked as outdoor(a) management consultants to develop a solid outline for chief operating officer Jung to put in place for the 2004-2006 time-period, including clear recommendations and support of pro forma financial statements. B.Teaching Objectives and Suggestions 1.To introduce the concept of global selling; 2.

To dramatize to importance of developing a marketing strategy which will allow the firm to grow in a dynamic external environment; 3.To discuss the strengths, weaknesses, and inter-relationships of alternative dissemination strategies. C.Teaching Suggestions The case could be used in a principles course either in management or marketing. It could also be used in upper division courses in international business, international marketing, or marketing strategy. The case tramp be used to familiarize students with contemporary practices of adaptive bearing in marketing. The students should conclude that historically successful retail formats see to adapt rapidly and... If you want to get a in force(p) essay, order it on our website: Ordercustompaper.com

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