China Unicom's entrance in Brazil for mobile network Essay

China Unicom's entrance in Brazil for mobile network - Essay Example China Unicom’s Entry Strategic Plan 12 5.1 Product Segmentation 12 5.2 Customer Behaviour 13 5.3 Distribution Channel 13 5.4 Risk Mitigation 14 5.5 Political Implementation 14 6. Conclusion and Recommendations 16 References 17 1. Introduction 1.1 Background In relation to the recent phenomenon of the unconventional business environment, organisations are often recognised to expand their business subsidiaries across different foreign business markets. Moreover, the rapid pace in economic stabilisation of the global countries has long been witnessed to motivate the global marketers for implementing aggressive expansion strategy in order to strengthen their global presence and sustainability in any business industry. In this similar context, Brazil can be duly considered as one of the major and highly preferred business locations for the global marketers while intending to expand their respective business subsidiaries (Rugraff & Hansen, 2011). According to the present day context , Brazil has been identified to attain greater interests of the global marketers to extend their business locations. ... Aims and Objectives Emphasising the increased level in business expansion by the international marketers, the essay intends to critically understand the rising opportunity and develop an effective country analysis for China United Network Communications Group Co. Ltd (China Unicom) in the Brazilian telecom business industry. In this regard, the aims and objectives of this research are to analyse the economic environment and also the current trend of the telecom industry prevailing in the respective business location. Moreover, the identification of certain specific issues along with challenges persisting in the respective industry as well as in the country or the business market is also the other aim and objective of this research. Moreover, the essay would also focus on demonstrating the current political environment of Brazil and prepare a relevant entry strategy for China Unicom. 2. China Unicom 2.1 Introduction Officially established in the year 2009, China United Network Communi cations Group Co. Ltd (China Unicom) is regarded as one of the leading and dominant telecom service providers across the globe. The organisation is recognised as the merger of the leading telecom service provider of China Netcom and previously developed China Unicom. The organisation is widely renowned as one of the dominant telecom service providers in terms of providing an extensive fixed-line network across its widely accessed global subsidiaries. Moreover, China Unicom is also observed in offering its range of high-speed along with higher-capacity based transmission networks to its global customers. During the year 2008, the company was able to gain its assets beyond 5 hundred billion Yuan and also recorded to incorporate in excess of 460,000 global employees across its different