Nutritional Company Herbalife Changing People Lives Marketing Essay

Nutritional Company Herbalife changing plenty Lives arresteting EssayA Brief Introduction of HerbalifeAs founded by Mark Reynolds Hughes, 1980, Herbalife is a supportal fellowship which aids in the life-style and weight man epochment of many spate. Their main objective has ever been focused on changing pluralitys lives by t in allying the inevitably of all(prenominal) individual to stomach them with a tidy lifestyle.Having been in the industry for 30 years, Herbalife has salmagundid the lives of many lot, of any age by providing nutritional and energy supplements and likewise ain get by harvest-homes, using all natural herbs and resources.Starting from the military headquarters of Beverly Hills, California, Herbalife is busily expanding its operation internationally in 73 countries to continuously provide its service to people everyone in the world. With the stand by of Science on the 5 main focused areas which are re search and development, quality assurance, m anufacturing, clinical studies and lastly, establishing a Nutrition Advisory Board (NAB).Aside from the research, Herbalife has not yet served the parliamentary law but our visualiseet res publica well, by their own Corporate amicable Responsibility program which upholds a value of, We do the right, honest and estimable thing.With this value in their heart, Herbalife has to a fault helped in saving go Earth in every way that they could. Promoting the 3Rs, they believe in taking personal responsibility and making their decisions by forever thinking or so(predicate) the consequences in everything that they do.not precisely caring for our planet, Herbalife has everywherely been concerned for the needy of many children. Mark Hughes created a Herbalife Family induction(HFF) that is dedicated to improve the lives of many children by providing them with the proper whole nutrition. HFF has also shown continuous support in hazard reliefs over the years.Lastly, Herbalife has n ever failed to support their employees with a kempt and active lifestyle. By showering them with complimentary products and abaseing their health insurance costs, Herbalife has al slipway been keeping their employees at a pink of health.Looking Into The PastProviding and changing the lives of many for 30 years, Herbalife started off with a tragic story Mark Reynolds Hughes, the develop of Herbalife. At just eighteen years of age, Marks mother, Jo Ann Hughes died of an accidental overdose of prescription(prenominal) diet pills. Jo Ann Hughes was a part time model and actress in Los Angeles, who was obsess in managing her weight and she spent many years in search for a convenient and effective weight loss method. However, in s so farties there were only a few methods and diet pills were the only alternating(a) she could use. The diet pills had a lot of harmful effects on her untold(prenominal) as making it difficult for her to sleep, so Jo Ann took plenty of sleeping pills at that time and unfortunately, she died of an overdose.The death of his mother had a great impact on Mark R. Hughes and since then, he dedicated his life to help people drop weight and to improve their health in the safest, most effective and healthiest methods possible. disrespect being a school drop proscribed, having no medical and finical background, and no finances to start his championship, Mark began to teach huge interest in health nutrition e finically in Chinese medical herbs. He studied and travelled around China to discover more about the benefits of such herbs on the human body.With much efforts put into studying, testing and refining, Mark brought his first product of approach pattern 1 into many lives. This meal electrical switch product helps people fall asleep weight by replacing 2 meals a day while still providing their body with all the nutrition that the cells requires.In February 1980, the 23 year old Mark finally launched Herbalife worldwide in Los Angeles . His first customer of his product was his grandmother Mimi, who had lost about 9kg. Word of the mouth, people began taking more interest in his products and beholding the after(prenominal)math, his get to more and more customers and has raised the popularity of Herbalife.Improving, Expanding and Reaching Out In the YearsThe first launched of his product was a huge winner as the sales for just the first month was US$23, 000. Continuous exertion was paid and shown at the block off of the year with a roaring junction of US$2 trillion.With the tremendous success kept in mind, Mark became change surface more ambitious and had expanded Herbalife to even more countries. He had also established various programmes and created more products along the way.Decades of Herbalife Establishment, Contribution and SuccessA. In the First Decade (1980 1989)Herbalife managed to expand their employment in about 8 countries such as Canada, Australia, New Zealand, and even in the United Kingdom. galore(postnominal) advanced products were also launched in the first decade for example the Formula 1 and 2 and some new blur and skin care products.B. In the Second Decade (1990 1999)With the success of the first decade, Herbalife continue to make on reaching out to many countries as possible and to its success, Herbalife managed to clean-cut in about 40 countries. Hong Kong and Japan were the first Asian countries that had Herbalife.A amass, new products were released and introduced, and it manages to launch their new line of colour cosmetics.In 1994, Mark Hughes created Herbalifes ball-shaped charity organization, called the Herbalife Family Foundation (FFF).C. In the Third Decade (1990 1999)Establishing in some other 24 countries, Herbalife never stops growing despite the death of their founder in year 2000.Herbalife opened in the Singapore in 2003.The HFF donates liberally to the Katrina and tsunami disaster relief programs in 2005. The HFF has also reached out to ma ny countries to help that many lives.Herbalife has also actively sponsors and contributes in the athletic world. opposite products were also launched and Herbalife is proud to introduce their Formula 1 product for kids.Today, Herbalife has reached out to a total of 73 countries and has changed over a million lives.How does Herbalife change the lives of manyChanging lives is difficult because mending the diets and keeping a equilibrize nutrition is a long and tedious process which requires time, patience, perseverance and a correct mind set.To accomplish all of the above, Herbalife always encourages a proper, balance diet with a few nutritional guidelines and the adequate amount of motion to live a better lifestyle.Herbalife has come up with some healthy guidelines for maintaining a pricy and proper nutritionStaring the day with a healthy breakfast is important because it helps to provide you with energy that you require throughout the day. Recommendations Formula 1 and Personali zed Protein Powder would be the all-in-one healthy breakfast choice that includes all the nutrients required.Do not overeat during the day and morbid snacking is not advisable because it is not a reasoned way to lose weight and provide your body with the nutrition. However, snacking in healthy methods such as fruits and vegetables would be true.Your body must be always hydrated by taking sufficient amount of fluids that it requires. Besides water, each individual should be aware of how much nutrients such as proteins, fats, carbohydrates, minerals and vitamins are needed for themselves. fit these nutrients impart find out a healthy diet.Besides having a good and balanced nutrition, our body necessarily to stay fit and active. Herbalife encourages many to fare regularly because exercising mess help to sum up metabolism rate, lower the risk of illnesses and diseases, builds up muscles and tone up the body.How does Herbalife stemma work?Not just having to be a customer, Herb alife has opened a distributor probability to everyone. As a Herbalife distributor, you get to change many lives and yet take a shit an income too. Millions of satisfied customers fuck off joined Herbalife as a distributor and this has change magnitude the popularity of Herbalife over the years.The role of a distributor is to advertize and gain as many customers as possible with the correct mindset of promoting healthy lifestyle for everyone. A distributor must also provide a good experience for all customers by delivering the products in person, be courteous to dominance customers and provide a great follow-up service by worry and ensuring that the customers are getting convinced(p) results with the products, and also to introduce them to new products.To ensure that the customer is satisfied, a distributor must also start by building a strong relationship. Showing a great and good interest in meeting the needs of the customers leave behind make them effrontery them more .The USE, WEAR, TALK PrincipleThe USE, WEAR, TALK is a principle which consists of three unreserved concepts which all distributors must know and follow. This principle helps many distributor s succeed in their Herbalife business.USEAs a distributor, he or she must use the product every day and show positive results because then, their customers impart trust them more. Seeing is believing, therefore the distributor curb to take Before and After photos of themselves to show their customers that they did it. This will gain trust from their customers and they will want to follow their footsteps.WEARWearing refers to the Herbalife buttons and apparel which aids in the promoting and advertising of Herbalife.Buttons such as Lose Weigh Now, Ask Me How will gain the attention of many and people will want to bear you about what the button meant. This will help distributors start off conversations much easier.TALKWhen the distributor finally got a customer, he or she needs to use resource ful and the right knowledge about the products, financial success stories and business probability to instruct their customer on how to use the Herbalife product efficiently.Lastly, by encouraging customers to be a part of Herbalife as a distributor would serve many benefits to both parties. The customer will gain discounts in all products and he or she is open to a business opportunity which in return, he or she can gain his or her own customers. He or she will also have an opportunity to travel with Herbalife around the world for trainings programmes and various Herbalife events.On the distributor side, if he or she has gain many customers and reached the specific targets, he or she gets even more discounts and profits. With that, he or she can be promoted to higher standards in the Herbalife business and gaining much more benefits.Swot Analysis of HerbalifeStrengthWeaknesses interruption to many more countriesIncrease Herbalifes entity with the increase of distributorsFrequent track shows to promote HerbalifeLack of customers and their trust, Herbalifes business will suffer lossesCompetitors of similar companiesProducts may be banned in some countries due to the different requirementsOpportunitiesThreatsHerbalife allowing business opportunities will help many people earn an incomeMore income and expanding business with health conscious societyBeing a health company, Herbalife can face threats like complains of productsBy bringing Herbalife to many other countries, the expertness of this method could not only expand the business but also change many lives across the globe. With more people joining as distributors, the business will grow meteoric and more people will know about Herbalife. Lastly, promoting road shows is a strength because with every road show, Herbalife can gain more customers and spread the message across of healthy living to many people.Herbalife has opened their doors to many people for a business opportunity to earn an income for the mselves. This job is done leisurely and thus people would not find it a chore to complete a true task given to them.In todays society, many people contracts for a good healthcare system. This gives a huge opportunity for Herbalife to rat its wholesome products faster since the demands keeps increasing.Similarly to many companies, once there is a loss of customers, the company will face a lesser profit at the end of the year. If this persists, the company would face a downfall or even bankruptcy.Since the demand for good healthcare is increasing, more and more companies will open for the aforementioned(prenominal) aspiration which is to promote and sell their health products too. With such a private-enterprise(a) market, any company whos laid back and not up to hear will definitely be on the losing end.Due to the different requirements in the different countries, some health products may be banned as the government agrees that it is not suitable to be interchange. If the pro ducts do not meet the requirements that are proposed by the country, again Herbalife would lose another opportunity to sell their products.Being a health company, Herbalife can face threats like complaints of products. People who would have complained might have suffered some conditions or find the products ineffective and not working on them. This again will lead to a loss in business.Marketing Mix of HerbalifeProductThe main utilisation of Herbalifes product is to help their customers lead a healthy lifestyle with the assign and sufficient nutrients needed for themselves. Not only just selling their nutritious products, Herbalife has also skin and hair care products too.PriceHerbalife has a special pricelist for their distributors. As mentioned in the earlier part, when a distributor performs well and reaches the genuine target, he or she is entitled to more discounts based on the stratum they are standing on.For example, Herbalifes main product would be the Formula 1 nutritio nal milkshake. A customer will purchase this at $77.22. However, if a distributor purchases the same product, he or she is entitled to a 25% discount and the cost of it would be $59.35. The percentage of discount will increase when the distributor is promoted to a higher level.PlaceHerbalifes Worldwide Corporate home is located in Los Angeles, USA. In Singapore, Herbalife International Singapore PTE. Ltd was located at Orchard Road. They moved earlier this year (2010) to TripleOne Somerset Road.PromotionHerbalife has always been keen to go public. Distributors are giving free body evaluations roughly every day and free health talks once a month.As a normal customer, they can also stand a chance in having a higher percentage discounts when they buy in bulk. Herbalife has come up with a wholesale price scheme which allows their customers to have more discounts when they buy in large amounts.Comparing Herbalife and a Competitor, Cambridge fodderCambridge regimenThe Cambridge Diet i s a diet plan developed by Dr. Alan Howard, a research scientist of Cambridge University in 1970.Dr. Alan together with Dr. McLean-Baird researched and created a weight plan that helps people lose weight by consuming their formulated products which contains all the nutrients required.The Cambridge Diet was a success as results be that it was effective in helping many people to lose weight quickly.HerbalifeThe Cambridge DietServes the purpose of helping people lose and gain weight healthilybriny purpose of helping people lose weight effectively onlyAs of today, Herbalife has already been established in 73 countries, worldwide in just 30 yearsAs of today, The Cambridge Diet Plan is sold in 31 countries worldwide in 40 years only.Does not only sells health products but other products like skin and hair care products, cosmeticsOnly sells health products like meal supplements such as porridges, healthy bars and shakes with a plan to follow for effective resultsHerbalife products cater for all age groups, from toddlers and kids to adults and elderly.The Cambridge Diet is suitable for people over the age of 16Involves in many events and helps the world in various ways such as providing funds and help for disaster reliefs for example establishing of the Herbalife Family FoundationDoes not have a charitable organization, is focused mainly on helping people lose weight and live a healthy lifestyle.Why do I compare Herbalife with the Cambridge Diet?Both companies, Herbalife and The Cambridge Diet are similar healthcare companies that provide helps and ways to help people improve their weight problems with nutritional products.However, referring to the table above, both companies are instead different in various ways.The goal for the company may be quite similar however, Herbalife helps both people who are underweight to gain weight and overweight to lose weight. Unlike The Cambridge Diet which only helps people lose weight.Herbalife is more fortunate in selling their products and expanding their business over the world. This can be seen in the number of countries where their availability is found.Herbalife does not only focus on a certain age group and thus, it is comprehensive in providing for everyone needs.Lastly, Herbalife thinks for the society and is responsible and helpful in doing their part for Mother Earth. Opening a charitable organisation would already benefit and save many lives.To sum it up, Herbalife can be seen to be more successful and has achieved many goals over the years. It is more established and has thoughtful in providing the needs for people of all ages.The Final Climb to SuccessAfter the tragic death of Herbalifes founder, Mark Hughes, the company faced many struggles that caused damages to the companys reputation.Lawsuits after lawsuits were filed on Herbalife that caused the companys sales to decrease from $1,085.5 million in 2000, to $1,020.1 million in 2001. The decision was then made to sell the company.Herbalife was invested by private firms Whitney Co. and golden Gate Capital in 2002. Michael O. Johnson, who was also the President of The Walt Disney Company for 17 years, became the CEO of Herbalife. Under the direction of Michael O. Johnson, Herbalifes sales began climbing steadily from $1,309.7 million in 2004, to $2,324.6 million in 2009. In 2007, Michael O. Johnson became the Chairman of Herbalife.With such a talented leader for Herbalife and the never dying spirit of Herbalife, the sales have grown to $2.7 billion today. Only with the help of Michael O. Johnson, Herbalife was able to get in the road of success once again.ConclusionOver 30 years, Herbalife has proved that failure is never a dead end and only with the uncounted number of tries, Herbalife is proud to be where it is now. Today, Herbalife has continuously been improving, researching and expanding their business worldwide. With the strong beliefs, value and missions, I believe Herbalife will prosper even further.