Beginning Sap R/3 Implementation at Geneva Pharmaceuticals

Volume 4, Article 2 August 2000 BEGINNING mark off R/3 IMPLEMENTATION AT geneva PHARMACEUTICALS Anol Bhattacherjee invoice and data Management College of Business azimuth State University Anol.Bhattacherjee@asu.edu end STUDY communication theory of AIS Volume 4, Article 2 fool R/3 execution of instrument at geneva Pharmaceuticals By A. Bhattacherjee 1 BEGINNING SAP R/3 IMPLEMENTATION AT GENEVA PHARMACEUTICALS Anol Bhattacherjee Accounting and Information Management College of Business Arizona State University Anol.Bhattacherjee@asu.edu ABSTRACT go about with eager competition in the generics drugs industry, eroding margins, and continuous wrong pressures, Geneva Pharmaceuticals, the North American subsidiary of Novartis International AG, make a bold, multi-million buck decision to reengineer all its demand and publish processes using the SAP R/3 system. This crusade describes Genevas journeying through the initial two of three ph ases of R/3 implementation from mid-1997 to mid-2000, and the companys plans for Phase III (scheduled for shutting by late-2000). It highlights initial mistakes during this journey, strategies that helped overcome those mistakes, and how R/3 delivered practicable efficiencies and competitive improvement under difficult business circumstances.

As the case illustrates, ERP implementation is much more than technology change, it also incorporates all-important(a) process and pile changes; and without appropriate change management strategies and experienced leadership, ERP projects be in all probability to fail. Keywords: Enterprise resource p! lanning, IS implementation, business process reengineering, project management. communication theory of AIS Volume 4, Article 2 SAP R/3 Implementation at Geneva Pharmaceuticals By A. Bhattacherjee 2 I. ships company BACKGROUND Geneva Pharmaceuticals, Inc. is star of the worlds largest generic drug manufacturers and the North American hub for the generic drugs division of Swiss...If you necessitate to get a full essay, enunciate it on our website: OrderCustomPaper.com

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