The Effect of Language on International Marketing

Index

* Introduction

* Definition of Culture

* Significance of spoken communication

* The Impact of Language on converse Decisions

* The Impact of Language on Product, Distribution and Pricing Decisions

* Examples of Language Blunders Made by International Marketers

* Conclusion

* Recommendations

* References

Introduction

Marketing in the simplest description attempts to apprehend customers in terms of what they buy, when they buy, why they buy, how much they buy, where they buy it, and with what they buy. Internationally, this style understanding goal. How marketing efforts interact with culture determines the success or failure of a product. There are many examples of pagan differences that have affected marketing success or failure. (Buzzell) The birth with culture comes into play with the realization that each of the consumer behavior factors say above varies from culture to culture.

One of the most influential cultural elements is language. either form of culture is identified in terms of language. (Umoren) In short, every language serves as a vehicle of the culture of the people who speak that language. Consequently, global companies, when entering a inappropriate market, need to know what is the message they are trying to leave and what is the message they are actually conveying about their product.

Definition of Culture

Culture is the versed way of group living and the groups responses to various stimuli. It is also the conglomeration way of life and thinking patterns that are passed from generation to generation. A cultured person is one who behaves in a befitting way according to his societys standard of behavior; one who has civilised taste for what society judges admirable and worthy of the piece spirit. (Umoren) It is the patterns of behavior and thinking that people living in mixer groups learn, create, and share.

It encompasses norms,

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