Pilot Project Clothing Store

To: Dr. Andrew Hardy, CEO

From: ky

Date: February 22, 2011

Re: New List Source for the summertime Catalog Mailing Memo

It has been brought to my attention in our weekly concourse that the childrens clothing (infant to age 13) catalog division has everlasting(a) the current mailing list. As of today, the catalog has been mailed to customers who were listed on the response list which is the direct mail buyers of similar products. So, I am embarrassed to say this but our department has exhaust the list choices, and now we are faced with the decision to go beyond the response lists and we must(prenominal) develop a spic-and-span compiled list to test in the summer mailings. This list must be complete and ready to launch by may 31, 2011.

In our meeting, we decided to focus on the following areas to religious service develop and launch the new list for the summer mailings. The quaternion areas are…learning about the demographics of our customers, the kinds of list that would be tested, how galore(postnominal) list segments would be tested for the summer mailings, and can in that location be a list developed to include postal calculate as well as email address to execute a multichannel marketing campaign. The person to head this contrive is Fred Miller and his contact information is listed in the directory for all questions on this project.





CUSTOMER DEMOGRAPHICS

In developing a demographic profile, we exit determine when and where advertising should be placed to achieve maximal results. In such cases, it is important that the advertising department sound the most results for our money. So, careful research will be through with(p) to match the profile of the target market to the demographic profile of the advertising medium. This can be hard (and expensive) part in finding out who our customers really are. We feel that the demographic attributes are the following...education, income or wealth, occupation, family composition, buying preference, marital status, ethnicity, travel, employment status, head of business firm age, input name...If you want to get a full essay, cabaret it on our website: Ordercustompaper.com



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