Marketing Plan
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Submitted by
Madiha Altaf
Kanwal Noor
TMM3
Letter of Transmittal
30th April, 2010
Mr. Javed Mehmood
Textile install of Pakistan
Dear Mr. Javed Mehmood,
Here is the Marketing plan that you asked us to prepare. This promulgate has been compiled with a lot of effort. All issues that were relevant to the topic brook been covered in this report in great detail. If you baffle any queries or doubts about the compilation of this report you whitethorn feel free to contact us on the avocation e-mail addresses.
Thanking you,
Kanwal Noor (kanwal_noor315@yahoo.com)
Madiha Altaf (Madiha9000@hotmail.
com)
Stylo Party Wear
Table of contents:
INTRODUCTION----------------------------------------------------5
Executive summary-----------------------------------------------5
stance Analysis-------------------------------------------------5
DETAILED MARKET STUDY------------------------------------7
Market Summary----------------------------------------------------7
Target Markets-------------------------------------------------------7
Market Demographics---------------------------------------------8
Geographic------------------------------------------------------------8
Demographics---------------------------------------------------------9
BehaviorFactors------------------------------------------------------9
Market Needs----------------------------------------------------------9
Selection----------------------------------------------------------------9
Accessibility-----------------------------------------------------------9
Customized service-------------------------------------------------9
Competitive pricing--------------------------------------------------10
Market Trend-----------------------------------------------------------10
Market Growth---------------------------------------------------------10
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