Stakeholders are any group with an interest in the goivities and results of the enterprise. The most obvious stakeholder groups are shareholders, managers, employees and customers. (Macmillan, H and Tampoe, M (2000))
http://www.bized.co.uk/educators/16-19/business/external/activity/stakeholderinf.htm
The model shows the chief(prenominal) stakeholder groups a typical organisation has. With the title stakeholders therefore including such a wide range of people, naturally the desires of each various(prenominal) classed as a stakeholder are often contradictory; Stakeholders watch over different things as being important and receive benefits or rewards in a variety of ways (Thompson, J and Martin, F (2005)). In an ideal situation, the organisation will set its objectives and air these objectives via documents such as the Mission Statement, and all stakeholders will act in concurrence with these objectives; however this idealism is often hampered by a lack of agreement throughout stakeholder groups.
Therefore, the role of focus is to achieve a strategic intent that satisfies most of the stakeholders or at least ensures that no powerful stakeholders are left(p) too unhappy (Macmillan, H and Tampoe, M (2000)). For this to be possible, organisations plain must be able to accurately identify the immenseness of each stakeholder group; this stakeholder analysis will be turn to later.
An underlying issue…is whether the strategic purpose of the organisation should be determined in response to a particular stakeholder, for fount shareholders in the case of a commercial enterprise, or to broader stakeholder interests- at the extreme society and the social good. (Johnson G, Scholes, K and Whittington, R (2008))
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