qualitative enquiry takes an interpretive, naturalistic salute to its subject depicted object; qualitative researchers study things in their natural settings, attempting to make hotshot of, or interpret, phenomena in terms of the meanings that mountain bring to them (Denzin and Lincoln, 1994). It begins by accepting that there is a range of different shipway of making sense of the world and is concerned with discovering the meanings seen by those who argon being researched and with disposition their view of the world rather than that of the researchers (Britten et al, 1995).
Qualitative research whitethorn be conducted to diagnose a situation, classify alternatives and discover new ideas. It is useful when research problems and issues are unclear, and it helps researchers understanding complex situation and research problems (Zikmund et al, 2011).
The goal of qualitative research is the development of concepts which help us to understand social phenomena in natural (rather than experimental) settings, giving due emphasis to the meanings, experiences, and views of all participants (Pope & adenylic acid; Mays, 1995).
2.0 Ethnography
Ethnography is a qualitative research methodology approach from social science specialism, anthropology (Vickers and Offredy, 2010).
It is an approach in which you are outright involved in community life, observing and talking with people as you learn from their view of reality (Agar, 1996). It is the study of heathen groups in natural setting, over a prolonged issue of time (Vickers and Offredy, 2010). Common data collection methods are by observation and interview.
2.1 Advantages of Ethnography
Ethnography research does not involve remove questioning, it can avoid biases of direct question and answering of respondents who may wish to please the interviewer.
2.2 Disadvantages of Ethnography
Ethnography research requires a massive investment in, because the researcher needs to be part of the enculturation or group for all that time...If you want to get a full essay, order it on our website: Ordercustompaper.com
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