Willingness to listen to customers
In a disused example of Apple anticipating a negative customer reply in advance, the company
treated the release of iMovie 08 ,the previous strain of iMovie HD 6 was left untouched.
Additionally, the company offered iMovie HD 6 as a free download for anyone who purchased
iMovie 08.Recognizing that its improved version of iMovie wouldnt causal agency everyone, Apple in
this case pre listened to its customers, making iMovie 6 HD freely available up until the release
of iMovie 09รข€"an update that restored many of the HD 6 features that the 08 edition lacked.
Apples precognition machine was in full effect; the company listened to its customers before
they even had the incident to complain.
Continuous process development & Consistency of service responsiveness
The Apple farm animal is always seeking to improve the down because feedback is a critical
component of the brand. Ive talked to Apple Store salespeople (specialists) who say they prepare
feedback every day from their managers even though they have been on the job for months.
The
feedback is always empowering and positive and its always aimed at helping salespeople
understand the conversation they exclusively had with a customer and how to improve the conversation
next time. The Apple Store also seeks feedback from its customers. It sends a survey after a
purchase and asks the ultimate question -- on a collection plate of 1 to 10, how likely be you to
recommend Apple products to a friend? Anything less than 8, 9 or 10 is considered direction for
improvement.
Supportive and committed staff
Apple has a non-commissioned sales horizontal surface so employees dont feel pressured to make a sale.
Stuffs are committed to the organization and the service concept because they are involved in the process of service development.If you want to get a full essay, order it on our website: Ordercustompaper.com
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