Case Study Analysis - `apple Computer In 2006`

CASE ANALYSIS : APPLE COMPUTERRunning Head : `Case synopsis : apple ComputerCASE ANALYSIS : APPLE COMPUTERIn APA style ( human body (university2007Case Analysis : apple ComputerCorporate History apple was considered the pioneer in the computing machine industry . Despite the battlefront of many computer products with different functions and capabilities in 1970 s , management of apple was the first to see the commercial potential of computers and thus , orchard apple tree I became the first mass-produced computer in the serviceman . Nevertheless , the notable success in US computer markets was not achieved until orchard apple tree II was marketed . The next evolution of Apple s products was considered a giant leap stone in Apple s history . In 1980 s , the saucily Graphical User port (GUI technology gave birth to Macintosh , the first computer that aloneows users to jailhouse icons and actually enjoy the process of interacting with computers . Like the Apple serial publication , the Macintosh gained tremendously more response after it was updated by the next generation , which is the Mac IIHowever , without a clear abstract thought , Apple has come to loose its property rights to the GUI technology . Afterwards , the community developed a reputation in keeping their technologies top secret . In the middle of the 80 s , Apple was already beginning to report occasional soak up losses due to poor sales number . In the 90 s the company started to market the notebook technology which was again considered as a successful introduction of a sensitive technology . The company created another revolutionary technology called the personalized Digital Assistant (PDA Unfortunately , In apple s work force , The PDA never gained expected successApple s history entered a new chapter in the new millennium as its marketed iPod , its first non-computer movable product , which only function was to record and play songs . circumstantially , this non-computer product gained outstanding attention from the market .

The iPod practically created a new industry called the MP3 player industry , which was soon grow the center of computer manufacturer s attentionCorporate SWOT AnalysisII .1 .Internal AnalysisThe strengths of the company is non-arguably lay in its creative capabilities . Since its inception , the company generated intimately of the `actual revolutions in US computer industry . Apple I , Mac I , the Powerbook notebook and the PDA was all products generated from Apple s original work . I believed that further in the future , the company should maintain this capability despite rivalry and criticism from observers . Another strength of the company is the popularity of its brand name in several market segment , particularly in the MP3 player industry . For instance , many confused iPod as a name for a product while in fact it is an MP3 player designed by Apple . other(a) brand in the Mp3 player industry was nowhere jam to have such a market dominating powerThe weakness of the company is also well known among observers . Despite its component as a pioneer in the computer industry , Apple has a history of loosing its market to competitor because its employees was ever focused on creating new technological trends and neglected how...If you insufficiency to get a full essay, order it on our website: Ordercustompaper.com

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