Lufthansa 2003

 (QHUJLVLQJ D HFDGH RI &KDQJH BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB BBBBBBBBBBBBBBBBBBBBB $EVWUDFW Lufthansa was almost bankrupt in 1992. Ten geezerhood later, Lufthansa had become maven of the most robust airlines and top airwave groups in the world. By 2002, Lufthansa had undergone a decade of fundamental stir. subsequently the turnaround was initiated, the Executive and Supervisory Boards systematically maintained the alteration momentum. Lufthansa was transformed from a state-owned, monolithic, unprofitable national airline into one of the most profitable, privately owned aviation groups in the industry. From the bound of bankruptcy, Lufthansa turned a record deprivation of ¼350 million in 1992 into a pre-tax profit of ¼952 million in 2002. This financial outcome reflected Lufthansas major competitive advantage its ability to reply rapidly, act flexibly and withstand crises. Lufthansa proved its unique change management competence, especially after 11 September, when it get outd with the most solid crisis in the airline industry since World War II.

In contrast to the general trend in the industry and the common overall economic situation, Deutsche Lufthansa pulled ahead of its competitors and reversed a loss of ¼744 in 2001 into an operating profit of ¼Z PLOOLRQ HTXLYDOHQW WR DQ increase of 78% over 2001). In 2003, the War in Iraq and the SARS unsoundness demanded that, more than ever before, Lufthansa draw on its ability to cope with crises. In fact, overcoming change-tiredness and continuous re-energising were seen as the key management challenges in 2003. BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB BBBBBBBBBBBBBBBBBBBBB This case was written in co-operation between the University of St. Gallen and the Lufthansa School of handicraft by Prof. Heike Bruch (University of St. Gallen, Switzerland). It is intended to be used as a basis of discussion rather than to illustrate either in force(p) or ineffective... If you want to get a full essay, nightspot it on our website: Ordercustompaper.com

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