Ducati

9-701-132 REV. MARCH 8, 2002 GIOVANNI GAVETTI Ducati By the end of 2000, Federico Minoli had won his battle. Over the yesteryear five years, the turnaround i artist -- as Forbes powder store dubbed him - had transformed a company on the verge of bankruptcy into one of the most profitable motorcycle manufacturers in the arena; a mechanical concern into a global gull; a fast motorcycle into a symbol of Italian design and tradition, extreme performance, and technical excellence. Under Minoli, Ducati had enjoyed explosive egression and profitability. Revenues had quadrupled since 1996; EBITDA had grown from 33.4 million Euros in 1997 to around 60.0 million Euros in 2000; the market share had gone from 5.1% in the sport bikes section in 1997 to 6.7% in 2000 (see Exhibit 1). Despite this success, Minoli was concerned with the early of the company. He knew that Ducati could not grow indefinitely, and was struggling with what strategy magnate overtake these bounds. Minoli and the rest of Ducatis top management team up were considering different alternatives. One alternative was to attack Harley Davidsons box with a Ducati interpretation of a cruiser. Was this broadening of Ducatis conventional niche the right move to sustain the profitable harvest-time of the company?

The Market for Motorcycles in 2001 The roots of the motorcycle exertion date back to 1868, when Louis Perraux installed a steam engine on a rudimentary bicycle. In 1894, the Hildebrand brothers and Alois Wolfmüller produced the first motorcycle with an internal-combustion, two-cylinder gasoline engine. The motorcycle quickly became a cultural icon. As T. Krens, the conservator of The Art of the Motorcycle exhibition at the Guggenheim Museum in untested York, observed: The motorcycle is a perfect metaphor for the ordinal century. Invented at the beginning of the industrial age, its evolution tracks the main currents of modernity. The target area and its history represent the themes of technology, engineering, innovation,... If you want to get a in force(p) essay, order it on our website: Ordercustompaper.com

Ordercustompaper.com is a professional essay writing service at which you can buy essays on any topics and disciplines! All custom essays are written by professional writers!