Measuring Respect Essay Example for Free

Measuring Respect Essay Campbell-Ewald, an award winning integrated communications agency, noticed that their customer relationship management (CRM) solutions were not meeting the expectations that they should. In order to gain an understanding of how respect influences customer loyalty and purchasing, they team up with a research company, Synovate and developed three different surveys. The surveys consisted of 27 to 29 attitudinal statements that customer use a 5-point scale to rate. They statements were designed to measure how the customers defined respect and how important respect was in determining a purchase. They selected more than 5,000 customers from each business sectors: insurance, automotive, and retail, and mailed them the survey to complete. The customers they selected to survey were adults at least 18 years of age (Cooper Schindler, 2011). Once they had received the completed surveys they analyzed the results. They then used the results to validate the relevance of its five â€Å"People Principles†. The five â€Å"People Principles† were: ? Appreciate me ?Intentions don’t matter; actions do ?Listen; then you’ll know what I said. ?It’s about me, not about you. ?Admit it- you goofed! These five â€Å"People Principles† have helped companies like General Motors, Continental Airlines, and Farmers Insurance incorporate respectful behaviors into their business operations (Cooper Schindler, 2011). When Campbell-Ewald and Synovate developed the surveys they knew that they needed to address respect from all areas such as how a customer ranks respect to loyalty, respect to purchases, respect to continue purchases, and respect to referrals. By gaining a complete overview on how a customer reviews respect then they could develop the five â€Å"People Principles† that their clients could use to improve customer service, increase revenue, gain a competitive advantage, and build a thriving business. Campbell-Ewald knew that their research, findings, and developments would be what would make them successful. By using the numerical scale survey they were placing the same standards on all statements, which make the evaluation process easier. When conducting a survey, the more customers you select to survey will increase the number of responses that a research company will receive back. It is not likely that all 5000 customers responded but I am sure well over 50 percent responded, which gave them a diverse poll of responses. Whereas, if they had chose to survey only 100 customers then they may have received only 30 responses, which is not enough when conducting such research. Using the numerical scale makes tally and measuring the result easier, which will make the comparison easier. Also, by using the numerical scale a research firm eliminates the opportunity for researchers to be swayed by a person comments or opinions, a person either agrees or does not agree with no explanation.

Indian Temple Mound Essay -- Essays Papers

Indian Temple Mound In the heart of downtown Fort Walton Beach, Florida lies a magnificent hill of earth created by prehistoric Native Americans as a political and religious center. Built about 1,400 AD, this structure of earth is known today as The Indian Temple Mound. This temple mound represents one of the most outstanding artifacts left by the early inhabitants of the area. Not only is it thought to be the largest mound located on saltwater, but also it could possibly be one of the largest prehistoric earthworks on the Gulf Coast. Many events that took place so long ago in the past have been discovered due to the objects found in this mound. In 1961, The Indian Temple Mound Museum was built. This museum was the first municipally owned museum in the State of Florida. Today the museum has a two-dollar charge to enter, yet it has become one of leading recreational factors in which draws people from around the world to the area of Fort Walton Beach, Florida. The museum houses interpretive exhibits depicting 10,000 years of Native American occupation. Over 6,000 artifacts of bone, stone, clay, and shell are found within this museum, as well as the largest collection of Fort Walton Period ceramics in the Southeastern United States. Although every artifact present in The Indian Temple Mound Museum offers clear evidence of cultural sophistication and artistic skill, the more interesting artifacts I encountered were the Ware Human Effigy Urn, the Buck Burial Mound Urn...

Daddy Long Legs Essay

Jerusha Abbott was brought up at the John Grier Home, an old-fashioned orphanage. The children were wholly dependent on charity and had to wear other people’s cast-off clothes. Jerusha’s unusual first name was selected by the matron off a gravestone (she hates it and uses â€Å"Judy† instead), while her surname was selected out of the phone book. At the age of 18, she has finished her education and is at loose ends, still working in the dormitories at the institution where she was brought up. One day, after the asylum’s trustees have made their monthly visit, Judy is informed by the asylum’s dour matron that one of the trustees has offered to pay her way through college. He has spoken to her former teachers and thinks she has potential to become an excellent writer. He will pay her tuition and also give her a generous monthly allowance. Judy must write him a monthly letter, because he believes that letter-writing is important to the development of a writer. However, she will never know his identity; she must address the letters to Mr. John Smith, and he will never reply. Jerusha catches a glimpse of the shadow of her benefactor from the back, and knows he is a tall long-legged man. Because of this, she jokingly calls him Daddy-Long-Legs. She attends a â€Å"girls’ college,† but the name and location are never identified. Men from Princeton University are frequently mentioned as dates, so it might be assumed that her college is one of the Seven Sisters. It was certainly on the East Coast. She illustrates her letters with childlike line drawings, also created by Jean Webster. The book chronicles Jerusha’s educational, personal, and social growth. One of the first things she does at college is to change her name to â€Å"Judy. † She designs a rigorous reading program for herself and struggles to gain the basic cultural knowledge to which she, growing up in the bleak environment of the orphan asylum, was never exposed. At the end of the book, the identity of ‘Daddy-Long-Legs’ is revealed.

Economics - National Income - 2400 Words

ECONOMICS TITLE : NATIONAL INCOME TEAM MEMBERS : SARAH CHIN, ARDEN, NURUL NADYRAH FIR DAUS LECTURER : MR.MANO TABLE OF CONTENT 1. INTRODUCTION TO NATIONAL INCOME 3, 4 2. BACKGROUND OF NATIONAL INCOME 5, 6 3. THE MEASUREMENT OF NATIONAL INCOME 7, 8 4. THE PROBLEMS IN MEASURING NATIONAL INCOME 9, 5. PROBLEMS OF COMPARISON OF NATIONAL INCOME BETWEEN 10 COUNTRIES 6. CONCLUSION 11 7. REFERENCES 12 INTRODUCTION National Income or national product or national expenditure is the total value of all goods or services produced or created by a nation†¦show more content†¦Therefore GNP, rather than NNP, is used to make comparisons over time and between countries. Net National Product Net national product (NNP) is obtained when the value of depreciation is subtracted from the GNP. Depreciation occurs when capital equipment use in the production process becomes obsolete after a certain period of usage. NNP = GNP – depreciation NNP can also be measured at market prices or at factor prices. The formula to calculate NNP at market price is: NNP (market price) = GNP (market price) – depreciation NNP (market price) = NNP (factor cost) + indirect taxes – subsidies The formula to calculate NNP at factor cost is: NNP (factor cost) = GNP (factor cost) – depreciation NNP (factor cost) = NNP (market price) + subsidies – indirect taxes BACKGROUND OF NATIONAL INCOME National income is gross domestic income for the country. The gross domestic product (GDP) or gross domestic income (GDI) is one of the measures of national income and output. GDP can be defined in three ways, which should give identical results. First, it is equal to the total expenditures for final goods and services produced within the country in a specified period of time (usually a 365-day year). Second, it is equal to the sum of the value added at every stage of production by all the industries, plus taxes and minus subsidies on products. Third, it is equal to the sum of the income generated byShow MoreRelatedEconomics and National Income1160 Words   |  5 Pagesfollowing figures refer to elements in its national income accounts. | | £ billions | |Consumption (total) |60 | |Investment |5 | |Government expenditure |8 | |Imports |10 | |Exports |7 | (a) What is the current equilibrium level of national income? (b) What is the level of injectionsRead MoreManagerial Economics National Income2704 Words   |  11 Pagesmeasurement of nation income Classical and Keynes approaches nATIONAL INCOM E: ----The t otal sum of goods and services produced by t he people of a count ry wit h t he help of capit als and national resources called Nat ional Income (Prof. Alfred Marshall) We can define Nat ional Income as t he collective achievement of a nat ion. In t his way, t he Nat ional Income is t he aggregat e of t he individual incomes. 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